How AI Became the NewBlack Friday Superpower

55%
Will Use AI
|
82%
Open to AI Shopping
|
1,855
Survey Respondents

How many shoppers will use AI this Black Friday?

Survey of 1,855 users across US, Canada, Australia, European and UK consumers, October 2025

Survey Question: "Will you use AI tools for Black Friday shopping?"

55%27%18%
55%
Yes
27%
Maybe / not sure
18%
No

🛍️ Key Insights: AI Dominates Black Friday

AI is reshaping the holiday shopping landscape. 55% of shoppers will actively use AI tools to hunt for deals this Black Friday, while another 27% are considering it.

This marks a significant change in how people shop because AI is now incorporated into the routine process of finding deals, comparing prices, and suggesting products.

  • 55% will make use of AI tools during Black Friday
  • 27% aren't sure yet;
  • Only 18% say they will not use AI at all.

What will shoppers use AI for?

Among respondents who plan to use AI

Find the lowest price62%
Compare products53%
Get product information or review summaries49%
Get gift ideas45%
Build shopping lists33%

🧠 Key Insights: Price is King

AI is mostly being used by shoppers for product evaluation and price hunting.

Research and comparison tasks predominate, demonstrating how consumers depend on AI to expedite decision-making and cut through information overload.

  • The best deal wins. A significant 62% of shoppers leverage AI specifically to hunt down the lowest possible price.
  • Comparison is key. 53% use AI to compare products side-by-side, validating decisions before purchase.
  • Cutting through the noise. 49% rely on AI to summarize reviews and product info, accelerating the research process.
  • Gift Inspiration. 45% turn to AI for gift ideas, using it as a creative partner for holiday shopping.

Trust in AI for shopping decisions

Survey Question: "How much do you trust AI to make a purchase decision?"

60%29%11%
60%
Trust it
29%
Neutral
11%
Do not trust it

🤝 Key Insights: Trust is Growing

Consumer confidence in AI recommendations is high, with a majority willing to let algorithms guide their purchasing decisions.

  • High Confidence. 60% of shoppers explicitly trust AI to make purchase decisions, showing strong adoption.
  • The Middle Ground. 29% remain neutral, likely waiting for better results before fully committing.
  • Skeptics are few. Only 11% actively distrust AI, suggesting that privacy and accuracy concerns are not the primary barrier for most.

Who Uses AI the Most?

Breakdown by age group

32%38%21%9%
32%
Gen Z (18–24)
38%
Millennials (25–40)
21%
Gen X (41–56)
9%
Boomers (57+)

👥 Key Insights: A Generational Divide

Younger generations are leading the charge, integrating AI seamlessly into their shopping habits, while older demographics show more resistance.

  • Millennials Lead. At 38%, Millennials are the most active users, likely due to a mix of tech-savviness and purchasing power.
  • Gen Z Follows. 32% of Gen Z users leverage AI, a number expected to grow as their economic influence expands.
  • The Adoption Gap. While 21% of Gen X are on board, Boomers trail significantly at just 9%, highlighting a clear generational split in technology adoption.

Spending intentions

Survey of 1,855 users across US, Canada, Australia, European and UK consumers, October 2025

Survey Question: "How much do you expect to spend during Black Friday?"

24%37%28%11%
24%
Under $100
37%
$100–$300
28%
$300–$600
11%
More than $600

💰 Key Insights: Moderate Spenders

The majority of shoppers are keeping their wallets tight this year, with spending intentions remaining conservative despite high interest in AI tools.

  • The Sweet Spot. The largest group, 37%, plans to spend between $100 and $300, targeting mid-range purchases.
  • Budget Conscious. A combined 61% of shoppers intend to spend under $300, suggesting that deal-hunting is driven by budget constraints.
  • Big Spenders. Only 11% plan to spend more than $600, representing a smaller but valuable segment for premium retailers.