Most commonly used resources for travel planning (respondents could choose multiple options)
AI assistants have quickly become travelers' second-most-used planning tool, surpassing booking platforms, social media, and even human recommendations.
Search engines remain the dominant starting point, but AI is now the primary companion for creating structure around a trip.
Survey question asked: "What tasks do you typically use AI tools for when planning a trip?"
Travelers rely on AI most for research and decision support, particularly when selecting hotels, flights, and destinations.
Two out of three users look to AI to identify the best places to stay or the most affordable flights, reflecting a shift away from digging through dozens of tabs and review sites.
AI is also becoming a creative partner during trip discovery. More than half use it to compare destinations, and 44 percent lean on it to build daily itineraries that match their interests.
At what point in your travel planning process do you typically use AI tools (e.g., ChatGPT, Bard, Copilot)?
AI is steadily moving earlier into the travel planning journey.
Nearly 1 in 5 travelers now start planning directly with AI, using it as their first stop for inspiration and direction. Another 24 percent turn to AI after some initial research, usually to refine options around their trip.
Twenty-eight percent haven't tried AI yet but intend to, signaling strong momentum as tools improve. Only 29 percent say they've never used AI and have no plans to, making this the minority segment.
How frequently do you use AI tools to help with travel planning?
A quarter of travelers say they've used AI on multiple trips, suggesting early users find enough value to return.
Another 18 percent have tried AI once or twice, reflecting a large pool of casual users who may deepen usage as tools get better.
The future pipeline remains strong. Twenty-eight percent haven't used AI yet but are interested, pushing total adoption or interest to more than 70 percent. Only 29 percent report never using AI for trip planning at all.
Most requested features in AI travel planning tools
The top request by far is real-time price monitoring, with 69 percent wanting AI that automatically flags flight or hotel deals. This shows that cost savings remain a core priority, and travelers expect AI to act as a financial assistant.
Voice integration follows closely at 56 percent, pointing to a growing desire for hands-free assistance while researching or traveling.
Nearly half also want cross-platform syncing, signaling frustration with tools that don't remember preferences or past searches.
More personalized filtering and richer local context round out the list. Forty-five percent want smarter recommendations based on interests, while 38 percent want safety insights that adapt to destination, season, and travel style.
How confident are you in the accuracy of AI-generated travel advice?
Trust in AI travel advice is growing, but most travelers still see it as a starting point rather than a final authority.
Nearly half of the respondents fall into the middle ground. 46% are somewhat confident in AI recommendations but still double-check key details.
Another 22% say they're very confident, relying on AI with minimal verification.
At the same time, 24% remain cautious, routinely validating information elsewhere, while only 8% express no trust at all.
This suggests that skepticism is shrinking, but transparency and source clarity are still critical for broader adoption.