In 2025, Facebook has approximately 3.07 billion monthly active users (MAUs) worldwide, making it the most-used social media platform globally. This represents about 38% of the world's population.
Facebook also has 2.11 billion daily active users (DAUs), representing 68.72% of its monthly user base. The platform has grown from 1.39 billion users in 2014 to over 3 billion today, showing remarkable sustained growth.
| Year | Monthly Active Users | YoY Growth |
|---|---|---|
| 2014 | 1.39 billion | — |
| 2015 | 1.59 billion | +14.4% |
| 2016 | 1.86 billion | +17.0% |
| 2017 | 2.13 billion | +14.5% |
| 2018 | 2.32 billion | +8.9% |
| 2019 | 2.5 billion | +7.8% |
| 2020 | 2.8 billion | +12.0% |
| 2021 | 2.91 billion | +3.9% |
| 2022 | 2.96 billion | +1.7% |
| 2023 | 3.03 billion | +2.4% |
| 2024 | 3.05 billion | +0.7% |
| 2025 | 3.07 billion | +0.7% |
Discover fascinating trivia and lesser-known facts about Facebook and how it has transformed social media and communication worldwide.
Mark Zuckerberg launched Facebook from his Harvard dorm room on February 4, 2004. Within 24 hours, 1,200 students had signed up.
Over 81% of Facebook users access the platform exclusively through mobile devices, making it predominantly a mobile-first platform.
With 3.07 billion monthly active users, Facebook reaches approximately 38% of the entire global population.
Meta (Facebook's parent company) generated $164.51 billion in revenue in 2024, with 97% coming from advertising.
1.8 billion people use Facebook Groups monthly, with over half being members of 5+ groups for communities and interests.
Facebook Reels reach increased by 13% in 2024, while traditional post reach declined by 41%, showing the shift to short-form video.
The average Facebook session lasts 10 minutes and 12 seconds, with users checking the app multiple times throughout the day.
Only 19% of teens aged 13-17 use Facebook daily, as younger demographics increasingly prefer TikTok and Instagram.
Over 200 million businesses use Facebook's free tools and applications for marketing and customer engagement.
Key milestones in Facebook's history
Mark Zuckerberg launches "TheFacebook" from Harvard dorm room
Drops "The" from name, expands to high schools and international users
Opens to everyone 13+, introduces News Feed feature
Launches Facebook Platform and Pages for businesses
Reaches 100 million users, launches Chat feature
Introduces Like button, hits 350 million users
Reaches 500 million users, launches Facebook Places
IPO at $38/share, reaches 1 billion users, acquires Instagram
Acquires WhatsApp for $19 billion, Oculus VR for $2 billion
Launches Facebook Live and Marketplace
Reaches 2 billion monthly active users
Rebrands to Meta, focuses on metaverse development
Reaches 3.07 billion monthly active users worldwide
India leads with 581.6 million Facebook users, followed by the United States with 279.8 million. Despite India having the most users, the US has a higher penetration rate at 82.7%.
The Philippines has one of the highest penetration rates at 79.1%, showcasing Facebook's strong presence in Southeast Asia. Countries like Indonesia and Brazil also have massive user bases exceeding 100 million.
| Rank | Country | Facebook Users | Total Population | Penetration Rate |
|---|---|---|---|---|
| 1 | 🇮🇳India | 581.60 million | 1.42 billion | 41% |
| 2 | 🇺🇸United States | 279.80 million | 0.34 billion | 82.7% |
| 3 | 🇮🇩Indonesia | 123.40 million | 0.28 billion | 44.8% |
| 4 | 🇧🇷Brazil | 111.65 million | 0.22 billion | 51.9% |
| 5 | 🇲🇽Mexico | 92.95 million | 0.13 billion | 72.9% |
| 6 | 🇵🇭Philippines | 91.40 million | 0.12 billion | 79.1% |
| 7 | 🇻🇳Vietnam | 76.70 million | 0.10 billion | 78.1% |
| 8 | 🇹🇭Thailand | 53.65 million | 0.07 billion | 74.8% |
| 9 | 🇪🇬Egypt | 51.40 million | 0.10 billion | 49.2% |
| 10 | 🇧🇩Bangladesh | 49.70 million | 0.17 billion | 28.7% |
Facebook's user base is 56.8% male and 43.2% female globally. The largest age group on Facebook is 25-34 years old, representing 24.97% of all users.
While Facebook remains popular among adults, teen usage has declined significantly, with only 19% of 13-17 year olds using the platform daily as younger demographics gravitate toward TikTok and Instagram.
| Age Group | Global Share | US Share |
|---|---|---|
| 18-24 years | 15.71% | 18.6% |
| 25-34 years | 24.97% | 24.2% |
| 35-44 years | 18.68% | 19.8% |
| 45-54 years | 16.31% | 14.5% |
| 55-64 years | 14.31% | 11.7% |
| 65+ years | 10.02% | 11.2% |
The average Facebook session lasts 10 minutes and 12 seconds, with users primarily accessing the platform for messaging friends and family (72.4%) and sharing content (63.2%).
81.8% of users access Facebook exclusively on mobile devices, making it predominantly a mobile-first platform. Facebook Reels has seen significant growth with reach increasing by 13% in 2024.
Percentage of Facebook users who also use these platforms:
| Content Type | Engagement Rate | YoY Trend |
|---|---|---|
| Reels | 0.26% | +13% |
| Video Posts | 0.3% | -5% |
| Image/Photo | 0.24% | -8% |
| Albums | 0.22% | -12% |
| Status | 0.12% | -15% |
| Link Posts | 0.06% | -20% |
Meta (Facebook's parent company) generated $164.51 billion in revenue in 2024, with approximately 97% coming from advertising. This represents a 21.94% increase from 2023.
Facebook ads reach 2.28 billion users, accounting for 27.9% of the global population. Over 200 million businesses use Facebook's tools for marketing and customer engagement.
| Year | Revenue | YoY Growth |
|---|---|---|
| 2015 | $17.92B | — |
| 2016 | $27.63B | +54.2% |
| 2017 | $40.65B | +47.1% |
| 2018 | $55.83B | +37.3% |
| 2019 | $70.69B | +26.6% |
| 2020 | $85.96B | +21.6% |
| 2021 | $117.92B | +37.2% |
| 2022 | $116.6B | -1.1% |
| 2023 | $134.9B | +15.7% |
| 2024 | $164.51B | +21.9% |
All statistics on this page are compiled from reputable industry sources and regularly updated to ensure accuracy.