In 2025, there are approximately 1.56 billion active iPhone users worldwide, marking a 50% increase from 2020. The iPhone remains the most popular smartphone in premium markets, with particularly strong adoption in the United States and Japan.
Apple shipped 232 million iPhones in 2024 and is projected to ship 243 million in 2025, surpassing Samsung for the first time in 14 years.
| Year | iPhone Users Worldwide | YoY Growth |
|---|---|---|
| 2014 | 0.442 billion | — |
| 2015 | 0.569 billion | +28.7% |
| 2016 | 0.71 billion | +24.8% |
| 2017 | 0.814 billion | +14.6% |
| 2018 | 0.888 billion | +9.1% |
| 2019 | 0.948 billion | +6.8% |
| 2020 | 1.04 billion | +9.7% |
| 2021 | 1.23 billion | +18.3% |
| 2022 | 1.26 billion | +2.4% |
| 2023 | 1.38 billion | +9.5% |
| 2024 | 1.46 billion | +5.8% |
| 2025 | 1.56 billion | +6.8% |
Discover fascinating trivia and lesser-known facts about the iPhone and how it has transformed mobile technology and our daily lives.
Steve Jobs unveiled the first iPhone on January 9, 2007, calling it "a revolutionary mobile phone, a widescreen iPod, and an internet communicator" all in one device.
By August 2025, Apple announced the sale of 3 billion iPhone units since its launch in 2007, making it the most successful consumer electronics product in history.
Japan has the highest iOS market share globally at 68.86%, making it the most iPhone-dominant major market in the world.
The iPhone generates over 50% of Apple's total revenue, contributing $44.6 billion in Q3 2025 alone.
81% of iPhone users who own a smartwatch use an Apple Watch, compared to only 24% of non-iPhone users, showing powerful ecosystem loyalty.
In 2025, Apple is projected to ship 243 million iPhones, surpassing Samsung's 235 million units for the first time in 14 years.
In the United States, 57.24% of smartphone users choose iPhone, with 150.7 million active users.
The iPhone user base grew from 1.04 billion in 2020 to 1.56 billion in 2025, a remarkable 50% increase in just 5 years.
DeepSeek became the most downloaded iPhone app in February 2025 with 21 million downloads, highlighting the AI revolution on mobile.
Key milestones in iPhone history
Original iPhone launches, revolutionizing the smartphone industry
iPhone 3G introduces App Store with 500 apps
iPhone 4 debuts with Retina Display and FaceTime
Siri voice assistant introduced with iPhone 4S
Touch ID fingerprint sensor debuts on iPhone 5s
iPhone 6 Plus launches Apple's first phablet
iPhone X introduces Face ID and edge-to-edge display
iPhone 12 brings 5G connectivity and MagSafe
Dynamic Island debuts on iPhone 14 Pro
iPhone 15 switches to USB-C, ends Lightning era
iPhone 16 introduces Apple Intelligence AI features
iPhone users reach 1.56 billion worldwide
Globally, iOS holds 25.71% of the mobile operating system market. However, this varies dramatically by region, with Japan leading at 68.86% and North America at 53.51%.
The iPhone is Apple's most significant product, consistently accounting for over 50% of total revenue. In Q3 2025, iPhone sales generated $44.6 billion, contributing to Apple's $94 billion quarterly revenue.
| Year | iPhone Revenue | Total Apple Revenue | iPhone Share | Units Shipped |
|---|---|---|---|---|
| 2019 | $142.38B | $260.17B | 54.7% | 191M |
| 2020 | $137.78B | $274.52B | 50.2% | 206.1M |
| 2021 | $191.97B | $365.82B | 52.5% | 242M |
| 2022 | $205.49B | $394.33B | 52.1% | 232.2M |
| 2023 | $200.58B | $383.29B | 52.3% | 231.8M |
| 2024 | $201.1B | $391.04B | 51.4% | 232.1M |
iPhone users span all age groups, with the 25-34 age bracket representing 23% of users. The device is popular across genders, with 31% female and 28% male users.
| Year | US iPhone Users | YoY Growth |
|---|---|---|
| 2012 | 44.53 million | — |
| 2013 | 57.78 million | +29.8% |
| 2014 | 72.3 million | +25.1% |
| 2015 | 82.5 million | +14.1% |
| 2016 | 90.1 million | +9.2% |
| 2017 | 97.2 million | +7.9% |
| 2018 | 101.9 million | +4.8% |
| 2019 | 105.2 million | +3.2% |
| 2020 | 113.5 million | +7.9% |
| 2021 | 116.3 million | +2.5% |
| 2022 | 124.7 million | +7.2% |
| 2023 | 130.1 million | +4.3% |
| 2024 | 143.3 million | +10.1% |
| 2025 | 150.7 million | +5.2% |
The iPhone serves as the cornerstone of Apple's tightly integrated ecosystem. iPhone users are significantly more likely to own other Apple devices, demonstrating the powerful "lock-in" effect.
The iPhone serves as the cornerstone of Apple's tightly integrated ecosystem. iPhone users are significantly more likely to own other Apple devices.
Smartwatch adoption among iPhone users
Wireless earbuds usage
Tablet ownership
Laptop preferences
| Apple Device | % of iPhone Users | % of Android Users | Difference |
|---|---|---|---|
| ⌚ Apple Watch | 81% | 24% | 3.4x |
| 🎧 AirPods | 68% | 12% | 5.7x |
| 📱 iPad | 52% | 8% | 6.5x |
| 💻 MacBook | 47% | 11% | 4.3x |
AI-powered apps dominate iPhone downloads in 2025, with ChatGPT and Google Gemini both ranking in the top 10. The App Store continues to be a major revenue driver, projected to generate $138 billion in 2025.
All statistics on this page are compiled from reputable industry sources and regularly updated to ensure accuracy.