Smartphone Usage StatisticsGlobal Trends & Demographics 2025

📱 0 Billion Smartphone Users Worldwide
5.78B
Users
|
70.1%
Global Penetration
|
7.21B
Total Smartphones
|
4.5h
Daily Usage

How Many Smartphones Are There?

In 2025, there are approximately 5.78 billion smartphone users worldwide, representing 70.1% of the global population. The total number of smartphones in use is even higher at 7.21 billion devices, as many users own multiple phones.

Smartphone adoption has grown dramatically from just 3.67 billion users in 2016. This growth is driven by increasing affordability, expanding network infrastructure, and the essential role smartphones play in daily life.

5.78 Billion
Smartphone Users
7.21 Billion
Total Smartphones
70.1%
Global Penetration
4.5 Hours
Daily Screen Time

Smartphone Users Per Year (Billions)

Smartphone Users (Billions)

Key Growth Insights

  • There are 5.78 billion smartphone users worldwide in 2025, representing 70.1% of the global population.
  • The average person spends 4.5 hours per day on their smartphone, with nearly half spending 5-6 hours daily.
  • China leads with 974.69 million smartphone users, followed by India with 659 million.
  • Smartphones account for 94.2% of all devices used to access the internet globally.

Yearly Breakdown

YearSmartphone Users Worldwide
20163.67 billion
20174.01 billion
20184.32 billion
20194.68 billion
20204.98 billion
20215.22 billion
20225.46 billion
20235.61 billion
20245.69 billion
20255.78 billion

Interesting Smartphone Facts

Discover fascinating trivia and lesser-known facts about smartphones and how they've transformed our daily lives.

📱

First iPhone Changed Everything

Steve Jobs unveiled the first iPhone on January 9, 2007, revolutionizing the smartphone industry and establishing the modern touchscreen smartphone era.

🔓

96 Unlocks Per Day

The average smartphone user unlocks their phone 96 times per day, roughly once every 10 minutes during waking hours.

👆

2,617 Daily Touches

Smartphone users touch their phone screens an average of 2,617 times per day in the United States, with heavy users exceeding 5,000 touches.

72% Check Immediately

Nearly 72% of teenagers check their phone messages and notifications immediately after waking up, even before getting out of bed.

💰

M-Commerce Dominates

Mobile commerce accounts for 73% of all e-commerce sales globally, with smartphone purchases totaling $2.2 trillion in 2024.

🤖

AI Revolution

By 2026, over 500 million smartphones will feature on-device generative AI capabilities, transforming how we interact with our devices.

📷

Photo Revolution

Over 1.4 trillion photos are taken on smartphones annually, with 92.5% of all photos worldwide now captured on mobile devices.

🌐

Primary Internet Device

For 58% of global internet users, smartphones are the primary device for accessing the internet, surpassing desktops and tablets combined.

🔋

Battery Anxiety

90% of smartphone users experience "low battery anxiety" when their phone drops below 20%, with many charging multiple times daily.

Smartphone Timeline

Key milestones in smartphone history

1992

IBM Simon, the first smartphone, is introduced

1999

BlackBerry 850 launches, pioneering mobile email

2002

First smartphone with camera (Sony Ericsson P800)

2007

Apple launches the first iPhone, revolutionizing the industry

2008

Android OS launches with HTC Dream (T-Mobile G1)

2010

Global smartphone users reach 500 million

2012

Smartphones outsell feature phones for first time

2014

Smartphone users surpass 2 billion worldwide

2016

First dual-camera smartphone systems emerge

2019

First 5G smartphones launch commercially

2020

Pandemic drives record smartphone usage

2023

AI integration becomes standard in flagship phones

2025

Smartphone users reach 5.78 billion globally

Smartphone Ownership Demographics

China leads with nearly 975 million users, followed by India with 659 million.

While China has the most users, the United States leads in penetration rate at 81.6%. Countries like India and Nigeria represent massive growth opportunities with lower current penetration rates.

Top 10 Countries by Smartphone Users

#1🇨🇳China
974.7M68.4%
#2🇮🇳India
659.0M46.5%
#3🇺🇸United States
276.1M81.6%
#4🇮🇩Indonesia
187.7M68.1%
#5🇧🇷Brazil
143.4M66.6%
#6🇷🇺Russia
106.4M73.6%
#7🇯🇵Japan
97.4M78.6%
#8🇳🇬Nigeria
83.3M38.1%
#9🇲🇽Mexico
78.4M61.5%
#10🇵🇰Pakistan
73.0M31%

Smartphone Penetration by Region

🌎North America
Penetration
82.2%
🇪🇺Western Europe
Penetration
78.8%
🌏East Asia
Penetration
72.4%
🌎South America
Penetration
66.6%
🌍Eastern Europe
Penetration
63.5%
🌍Middle East
Penetration
54.8%
🌏Southeast Asia
Penetration
52.3%
🌍Africa
Penetration
33.2%

Key Demographic Insights

  • North America leads global smartphone penetration at 82.2%, followed by Western Europe at 78.8%.
  • Africa has the lowest penetration at 33.2%, but represents the fastest-growing smartphone market.
  • India, despite having 659 million users, has only 46.5% penetration, indicating massive growth potential.

Detailed Breakdown

RankCountrySmartphone UsersTotal PopulationSmartphone Penetration
1🇨🇳China974.69 million1.43 billion68.4%
2🇮🇳India659.00 million1.42 billion46.5%
3🇺🇸United States276.14 million0.34 billion81.6%
4🇮🇩Indonesia187.70 million0.28 billion68.1%
5🇧🇷Brazil143.43 million0.22 billion66.6%
6🇷🇺Russia106.44 million0.14 billion73.6%
7🇯🇵Japan97.44 million0.12 billion78.6%
8🇳🇬Nigeria83.34 million0.22 billion38.1%
9🇲🇽Mexico78.37 million0.13 billion61.5%
10🇵🇰Pakistan72.99 million0.24 billion31%
🇺🇸United States Focus

US Smartphone User Breakdown

The United States has 276 million smartphone users, with an ownership rate of 82.2%. Younger Americans have near-universal adoption, while a notable digital divide persists between urban and rural areas.

US Smartphone User Breakdown

By Age Group

18-29 years97%
30-49 years97%
50-64 years89%
65+ years76%

By Location

Urban83%
Suburban78%
Rural65%

By Annual Income

>$75k93%
$50k-$74k83%
$30k-$49k82%
<$30k67%

Key US Insights

  • 97% of Americans aged 18-49 own a smartphone, making it nearly universal among working-age adults.
  • Rural smartphone ownership (65%) lags urban areas (83%) by 18 percentage points.
  • Americans earning over $75,000 annually have 93% smartphone ownership, compared to 67% for those earning under $30,000.
  • The average American spends 4 hours and 37 minutes daily on their smartphone.

Operating System Market Share

Android dominates the global smartphone market with 71.77% share, while iOS holds 27.77%. However, this balance shifts dramatically by region and in the premium smartphone segment.

Operating System Market Share

Android71.77%
iOS27.77%
Others0.46%
Android
71.77%
4.1B+ devices
VS
iOS
27.77%
1.5B+ devices

Market Share Insights

  • Android leads the global smartphone market with 71.77% share, powering over 4.1 billion devices.
  • iOS holds 27.77% of the market, but dominates the premium segment with over 62% share.
  • In the United States, the trend reverses: iOS leads with 58% market share vs Android's 42%.

Operating System Breakdown

Operating SystemMarket Share
Android71.77%
iOS27.77%
Others0.46%

Smartphone Vendor Market Share

Samsung and Apple dominate the global smartphone market with nearly identical market shares. Chinese manufacturers Xiaomi, Oppo, and Vivo follow with significant market presence.

Global Vendor Market Share Distribution

Samsung19.6%
Apple19%
Xiaomi13.8%
Oppo8.8%
Vivo8.1%
Transsion7.8%
Honor5.2%
Huawei4.5%
Realme3.2%
Motorola2.5%
Others7.5%

Market Share Insights

  • Samsung leads the global smartphone market with 19.6% share, followed closely by Apple at 19.0%.
  • Chinese brands (Xiaomi, Oppo, Vivo, Honor) collectively hold over 35% of the global market.
  • Apple dominates the premium segment with 62% market share, more than all other brands combined.

Premium Segment Market Share ($600+)

In the premium smartphone segment, Apple maintains a commanding lead with flagship iPhones.

Apple62%
Samsung22%
Google5%
Others11%

Vendor Market Share Breakdown

VendorGlobal Market Share
Samsung19.6%
Apple19%
Xiaomi13.8%
Oppo8.8%
Vivo8.1%
Transsion7.8%
Honor5.2%
Huawei4.5%
Realme3.2%
Motorola2.5%
Others7.5%

Daily Usage Patterns

The average smartphone user spends 4.5 hours per day on their device, with nearly half of users spending 5-6 hours daily. Social media dominates screen time, accounting for 38% of all usage.

⏱️
4.5
Hours/Day Avg
🔓
96
Daily Unlocks
👆
2,617
Daily Touches
📺
70%
Digital Media Time

Daily Screen Time Distribution

App Usage by Category

💬
Social Media2.5 hrs/day
38%
🎬
Entertainment1.5 hrs/day
22%
🎮
Games1.2 hrs/day
18%
💼
Productivity0.8 hrs/day
12%
🛒
Shopping0.6 hrs/day
10%

Usage Insights

  • Nearly 46% of U.S. smartphone users spend 5 to 6 hours on their devices daily.
  • Social media apps consume 38% of daily screen time, averaging 2.5 hours per day.
  • The average user unlocks their phone 96 times per day and touches the screen 2,617 times.

Data Sources

All statistics on this page are compiled from reputable industry sources and regularly updated to ensure accuracy.

  • DemandSage
  • Statista
  • Counterpoint Research
  • Exploding Topics
  • Pew Research Center
  • IDC