Voice Search Statistics 2025New Global Trends

20.5% of people worldwide actively use voice search
8.4B
Voice Assistants in Use
|
153.5M
US Voice Users
|
$40B
Projected Shopping Rev

Global Voice Search Usage Trend

Percentage of internet users worldwide who use voice assistants (2022-2024).

Key Trends

  • As of 2025, around 20.5% of people worldwide actively use voice search.
  • Voice search usage peaked in Q2 2022 at 22.50% and has since stabilized around 20%.
  • There was a slight recovery in Q2 2024, rising to 20.50% from 20.30% in the previous quarter.

Why Is Voice Search So Popular?

90% of people believe that voice search is easier than searching online. On the other hand, 70% of people said that they use voice search because it’s fast and easy.

Voice Search User OpinionPercentage
Believe voice search is easier than traditional search90%
Use voice search because it’s fast and easy70%
Find voice search more convenient89%
Prefer using voice assistant over typing to search for queries71%

Global Voice Assistants In Use

Total number of voice assistants (Siri, Alexa, Google Assistant, etc.) installed on devices worldwide.

Key Insights

  • There are 8.4 billion voice assistants in use globally in 2025, outnumbering the human population.
  • The number of voice assistants has doubled since 2020 (4.2 billion).

US Voice Assistant User Growth

Number of voice assistant users in the United States (in millions).

Device Usage by Age Group

Percentage of each age group using voice search on different devices.

Voice Search Usage by Sector

Top sectors where US consumers use voice search (Weather, Music, News, etc.).

Voice Assistant Usage by Device

Distribution of voice assistant usage across different devices.

Voice Search Stats For Business

52%of smart speaker owners want to receive deals & sales info
48%appreciate personalized tips & recommendations

What Users Want From Brands

  • Information about sales, deals & promotions52%
  • Personalized tips and information48%
  • Information about upcoming events or activities42%
  • Options to find information about store location and hours39%
  • Access to customer support or service38%

Devices Used to Search for Brands

  • Smartphones56%
  • Desktop/Laptop28%
  • Tablet26%
  • Smart Speaker18%
  • Would consider using voice search to search for business25%
  • Don’t want to use voice search to search for brands and businesses18%

Most Searched Industries

Restaurant/Cafe
51%
Grocery stores
41%
Food delivery
35%
Clothing stores
32%
Hotels
30%
Doctors
28%

Top Voice Search Activities

Most common tasks performed using voice search worldwide.

Smart Speaker & Accuracy Statistics

Voice Assistant Accuracy

Voice AssistantUnderstood QuestionsAnswered Correctly
Google Assistant100%92.9%
Siri99.8%83.1%
Alexa99.9%79.8%

Smart Speaker Placement

  • Common room/ Family room52%
  • Bedroom25%
  • Kitchen22%

SEO And Voice Search (VSEO)

Voice Search Engine Optimization (VSEO) focuses on natural, conversational language.

80%+of Google Assistant answers come from top 3 results
52%faster loading speed for voice search ranked pages
2,312average word count of voice search ranked pages

Future Trends & Predictions 2025

Market Value 2030
$53.94B
Speech & Voice Recognition
Shopping Revenue
$40B
Expected from Voice Search
Smart Speaker Sales
$30B+
Expected Sales